Film
2024
Ghent, Belgium
Night Screening
A title sequence and identity for a repertory cinema that shows one film a night.
Client
Cinema Rood
Services
Film, identity, signage
Duration
6 months
Led by
Jonas Verhaeghe
No. 01
Overview
A one-minute film, a poster system and a set of illuminated door signs for a cinema with a single screen.
One screen, one film, one door
The cinema shows one title every evening. So the identity is a door: a red one that opens on the same frame every night and shows a different film behind it.
We shot the opening sequence in the empty auditorium at dawn, with the projector as the only light.
Signs that switch on
The poster system is a single typeface, a single frame and a date. Posters are printed on newsprint and pasted up by hand each week.
Above the entrance, an illuminated sign lights up one letter per screening hour. When the door sign is fully lit, the film has started and the doors close.
No. 02
Results
1
Screen, 140 seats
60s
Opening film
52
Posters in year one
No. 03
In their words
The whole street knows the red door now.
Programmer, Cinema Rood
No. 04
Keep walking
More doors from the studio.
Architecture
A stone farmhouse rebuilt around a row of arches and one old fig tree.
Architecture
Twenty-four homes around a shared courtyard, built from kiln-formed clay blocks.
No. 00
Next door
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